Picture this: A photographer scrolls inly. Sees “Run your business on autopilot.” Thinks, “Sounds nice.” Clicks Start Free Trial. Two weeks later? Crickets.
Why?
Their homepage was a feature parade - automation, dashboards, workflows - but no story.
No “aha” moment explaining why Inly beats HoneyBook’s complexity or Dubsado’s 2.9% transaction fees. The hero was generic.
Differentiators like “$0 processing fees” and “unlimited clients” hid in dense lists. Pricing felt like an afterthought.
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SEND IT. SIGN IT. GET PAID
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DRINK PRETTY ALRIGHT
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HOTEL WEB REDESIGN
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