DRINK PRETTY ALRIGHT

Pretty Alright is a hemp + hop water beverage for people who want a vibe—not a vice. I led UX/UI for this first-of-its-kind THC drink, designing a seamless, social-forward experience that brings elevated chill to every occasion.

The culture’s evolving—and the cans are catching up. As alcohol takes a backseat and functional beverages boom, today’s consumer wants something that feels social, refined, and refreshing… without the hangover.

Enter: Pretty Alright, a new recreational beverage for social sports: a hemp + hop water beverage. It’s not trying to be beer. But it could hang with the best of them.

THE CHALLENGE: How do you design a non-alcoholic drink that doesn’t scream substitute—but proudly stands on its own?

We needed to position Pretty Alright as a refined-yet-approachable option for drinkers who are discerning, social, active, and creative. People who want a vibe, not a vice.