Picture this: A photographer scrolls

Picture this: A photographer scrolls inly. Sees “Run your business on autopilot.” Thinks, “Sounds nice.” Clicks Start Free Trial. Two weeks later? Crickets.

Why?

Their homepage was a feature parade - automation, dashboards, workflows - but no story. No “aha” moment explaining why Inly beats HoneyBook’s complexity or Dubsado’s 2.9% transaction fees. The hero was generic.

Differentiators like “$0 processing fees” and “unlimited clients” hid in dense lists. Pricing felt like an afterthought.