I wrote this piece on the rise of personal and founder led branding. Worth a read if you're looking to enter the space.
https://www.redbowhouse.com/post/traditional-branding-vs-personal-branding-vs-founder-led-branding-what-s-changed-and-why-it-matter
redbowhouse.com
Traditional Branding vs Personal Branding vs Founder Led Branding. What’s Changed, and Why It Matters Now
For years, traditional branding was enough to make a business look credible. Now, that’s changed. In this piece, I break down the shift from traditional branding to personal branding and founder led branding, what each one actually means, how they differ, and why they matter so much more for women in business today.
Created for a football campaign built around movement, momentum, and big stage energy. Sometimes projects don’t make it all the way through, but that doesn’t mean the thinking stops. Still one I loved creating.
View the whole thing here.
Latest work designing for Talk Dirty Co. Aussie company specialising in low-tox laundry detergent sheets.
I decided to lean into life's little messes and embody it rather than the cookie cutter "eco" approach.
What started as a brand identity project, ended up being a huge...
Hamilton Hotel is a self initiated boutique hotel concept rooted in old money heritage, but with colour, mood, and real opulence.
The centrepiece is a signet style sigil, deliberately out of my usual comfort zone, built to live across tactile touchpoints like keys, towels,...
a busy month indeed...
