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Jasmine Sotiropoulos
Brand Strategy & Design savant with a 16+ year track record
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ReWorded
Illustrating for this has been lots of fun.
Obsessing over The Designer Drinks Co's rebranding! Loved working on a minimalist brand again. It's been a while.
Onto the website next!! 🍸
Obsessing over The Designer Drinks Co's rebranding! Loved working on a minimalist brand again. It's been a while.
Onto the website next!! 🍸
I wrote this piece on the rise of personal and founder led branding. Worth a read if you're looking to enter the space.
https://www.redbowhouse.com/post/traditional-branding-vs-personal-branding-vs-founder-led-branding-what-s-changed-and-why-it-matter
redbowhouse.com
Traditional Branding vs Personal Branding vs Founder Led Branding. What’s Changed, and Why It Matters Now
For years, traditional branding was enough to make a business look credible. Now, that’s changed. In this piece, I break down the shift from traditional branding to personal branding and founder led branding, what each one actually means, how they differ, and why they matter so much more for women in business today.
Created for a football campaign built around movement, momentum, and big stage energy. Sometimes projects don’t make it all the way through, but that doesn’t mean the thinking stops. Still one I loved creating.
View the whole thing here.