Here's a design question I've been thinking about:
When does minimalism become too minimal?
For VELA, I wanted to see how far I could push restraint without making the experience feel empty.
So instead of adding more UI, I focused on making the existing elements matter more.
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You don't usually decide to travel because a website had a good CTA.
You decide because you started imagining yourself there.
That's the feeling I wanted to capture with Wanderwell.
Instead of treating the experience like a traditional booking platform, I approached it more like an...
First impressions matter. Especially when money is involved.
For this Tijarah Capital concept, I wanted to explore what a financial website could feel like when the priority isn't just "looking premium", but actually communicating trust and clarity.
I kept the visual language...
Renewable energy is complicated.
Your website shouldn't be.
For Soltera, I explored how a technical product could be presented in a way that feels clear, modern, and trustworthy without throwing a wall of information at the visitor.
I built the page around a simple narrative:
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What happens when an allergen-free snack brand doesn't want to look like every other "healthy food" brand?
I went in the opposite direction.
Bright visuals, playful interactions, friendly typography, and a little bit of personality throughout the experience.
The goal was simple:...