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Ralph Greco
Fractional Creative Director & AI-Native Production
New to Contra
Ralph is ready for their next project!
The “shot” is to cinema what the “sentence” is to literature or the “scene” is to theater." - Francis Ford Coppola: I love this quote because it reminds me to try to communicate a very specific feeling, tone, or mood through just one basic composition or image. Everything else can be built upon it.
I didn't really want to make a sports promo. I wanted to make an announcement video as a riff on a popular movie trailer. I approached Montreal like it was the setting for a big summer action movie. The idea was to push the existing AI technology to capture that feeling you get...
This evolved from conversation about a female-founded, non-alcoholic luxury beverage. I wanted to invert the romantic fantasy of Gatsby and play around with that dynamic around a little. The dated "beautiful little fool" line, straight from Fitzgerald gets "put in it's place" by...
This spot was for a family owned business that bought an existing candy shoppe from a retiring, older chocolate maker who had been a beloved part of the community. I starting thinking about legacy, timelessness and passing the baton. This wasn't a "grand re-opening" - it was an...
I tried to approach this piece from the point of view the physical experience of sound, rather than a conventional headphone ad. The visual idea draws from the minimalist, but immersive vibe of THX-1138 and the classic Maxell Hi-Fi campaign from the 80's. One of my favorites...
