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This evolved from conversation about a female-founded, non-alcoholic luxury beverage. I wanted to invert the romantic fantasy of Gatsby and play around with that dynamic around a little. The dated "beautiful little fool" line, straight from Fitzgerald gets "put in it's place" by the woman's facial expression and smile. She's authentic and in control of her own story sipping her cocktail, solo and confident at the bar. I liked that little bit of irony and how it plays against the sexy, sophisticated imagery. i enjoy creating a tangible world around a brand with it's own homages and visual storytelling.
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the menu, now in motion ✦
A series of short-form videos created for the visual menu of La Terraza de Alba in collaboration with Gourmeats. Each piece captures the preparation, textures and final presentation of a different dish, transforming the traditional menu into a more immersive and appetizing visual experience.
Videography • Editing • Food Styling Content
This is awesome