I tried to approach this piece from the point of view the physical experience of sound, rather than a conventional headphone ad. The visual idea draws from the minimalist, but immersive vibe of THX-1138 and the classic Maxell Hi-Fi campaign from the 80's. One of my favorites for its simplicity. I imagined a future world of sensation where extraordinary sound has enough force to alter the space around you. This is all about capturing the atmosphere. Presenting the the product AS the literal experience in a cool visual montage.