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This spot was for a family owned business that bought an existing candy shoppe from a retiring, older chocolate maker who had been a beloved part of the community. I starting thinking about legacy, timelessness and passing the baton. This wasn't a "grand re-opening" - it was an invitation to discover this wonderful little world inside. A timeless place where the recipes, the rituals and maybe even some of the magic have been passed down through generations. It's less about making chocolate look delicious than it is about building a mythology. Warm, handmade, slightly mysterious and like somewhere you'd want to wander into and stay awhile.
Building a mythology around the shop instead of just making the chocolate look good is a smarter brief to chase, that's the kind of story people actually pass along. Did Gemini and Runway come in during ideation, or more for generating footage once you were in the edit?
Thank you for the comment! I used Gemini (Nano Banana) to mock up some quick edits to photos I took of the shop, trying out color, mood, transitions, that sort of thing. Runway for some shot generation. The story of the owner -- an older candy maker handing the place off to a...
Nano Banana for quick mood and color testing before committing to the real shoot makes sense, way cheaper than reshooting if the direction's off. Curious how the new owner reacted when they saw the finished piece, did it match the story they had in their head for taking over the shop?
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Which mockup is your favorite? 👀
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which video would you scroll past first? 👀
did you fall for the trick question? 🤭😂 i hope not! if you still don't get it, i want you to comment which video WOULDN'T grab your attention first
last year i got to create content for Nuuly multiple times and it was VERY fun for me. i love getting dressed up in cute clothes!
the difference in these videos is based off two different realities for consumers.
one being what to expect vs what's reality.
the other giving them the ability envisioning what they could be/look like after making the investment.
feel free to let me know WHY in the replies 🌻
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model vs consumer is instantly relatable & informative to viewers! that said, the outfit at occasion video should definitely be one you hold onto–– you look gorg in that dress!
the menu, now in motion ✦
A series of short-form videos created for the visual menu of La Terraza de Alba in collaboration with Gourmeats. Each piece captures the preparation, textures and final presentation of a different dish, transforming the traditional menu into a more immersive and appetizing visual experience.
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This is awesome