Solfin is a Web3 fintech platform that turns complex blockchain data into clear outcomes. The challenge was to build a brand that feels intelligent without feeling overwhelming. The identity is centered around the idea “We read chains. You read...
Just wrapped branding for a B2B SaaS for online coaches. Built around direction, systems, and calm scale, not fitness clichés. The logo and system combine three core elements:
Letter C representing Capway and coaching
Paths symbolizing systems, workflows, and repeatable processes