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Just wrapped up this branding exploration for Strido a collaboration software brand built around sync, flow, and connection.
The core idea combines Letterform S + flames + sparkles + connection to create a mark that feels energetic, modern, and digital first.
Color direction: Teal, light blue, light green, with black & white accents.
Wanted the identity to feel like:
when teams sync, work flows.
Would love to hear your feedback from fellow designers especially on the logo concept, color system, and overall brand vibe.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Had so much fun with the Detach project. Can't wait to show more on the new project in a similar style!
Crushed it
Why do metal gates have all those swirls?
Hint: it’s not just for the vibes.
Historically, those curves helped reinforce the structure by distributing tension through the metal.
Which is a surprisingly good metaphor for brand systems.
Yes, stay with me.
Strong brands don’t rely on a logo alone. Patterns, motifs, and visual language help carry the system across packaging, campaigns, social, and everything in between.
Sometimes the elements people call “decoration” are actually doing the heavy lifting.
What’s one brand you think does this really well?
Sup, Contra. I'm new to this platform 👋🏻
Brand designer, based in London, UK 🇬🇧
How's everybody doing?
Welcome to Contra, Alex! 👋 Great to see your logo work — the set looks really clean and well crafted.
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