Solfin™ Branding Case Study
Solfin is a Web3 fintech platform that turns complex blockchain data into clear outcomes. The challenge was to build a brand that feels intelligent without feeling overwhelming. The identity is centered around the idea “We read chains. You read results.”
The logo combines the letter S, directional arrows, and a hexagon blockchain structure symbolizing flow, analysis, and trust. A blue led palette with green and yellow accents reinforces clarity, confidence, and growth.
The result is a calm, modern, and scalable fintech identity focused on results, not noise.
Luban™ Branding Case Study, Conversational AI Platform.
Most Conversational AI brands feel either too technical or too abstract. Luban needed an identity that felt intelligent yet human.
I created a modern, minimal system that balances machine logic with empathy calm, confident, and enterprise ready. The concept centers on Listening is intelligence.
The logo combines the letter L with a subtle AI sparkle, symbolizing signal to insight. A warm amber palette with deep neutrals adds energy without noise.
The result is a scalable, future ready brand that truly understands conversations.
Wrapped up a branding project for a collaboration software called Opteam.
The focus was alignment teams, goals, and systems moving together.
Built around connection, and calm momentum. Kept it simple, human, and green.
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