Œvra — Operational Build, Pre-Seed Stage
Chief of Staff · Neuroscience-backed creativity platform
Joined as Chief of Staff at pre-seed — meaning there was a founder, a vision, and not much else in terms of structure. Built the operational layer from scratch: organizational...
Spruce Peak — Brand Launch & Four-Season Activation
CO OP Brand Partners · Resort branding, multi-offering rollout
Spruce Peak was rebranding from Stowe Mountain Lodge into a unified four-season destination — lodge, real estate, members club, spa, retail, and F&B all needing to...
Mastercard PRICELESS — Immersive Dining Experience at Spring Studios
Spring Studios · Experiential production, multi-venue build
PRICELESS was Mastercard's first immersive restaurant concept — three internationally renowned restaurants physically recreated inside Spring Studios...
Brooklyn Navy Yard — Tenant Recruitment Campaign
CO OP Brand Partners · Commercial real estate, brand strategy
Brooklyn Navy Yard was converting a million square feet of warehouse space and needed to recruit tenants who fit their mission — not just their budget. CO OP reframed...
