Mastercard PRICELESS — Immersive Dining Experience at Spring Studios

Spring Studios  ·  Experiential production, multi-venue build

PRICELESS was Mastercard's first immersive restaurant concept — three internationally renowned restaurants physically recreated inside Spring Studios New York, down to the tableware, the architecture, and the scent. My role spanned the full production and operations scope: physical space coordination, vendor management, materials sourcing, budget tracking, and the internal and client-facing communication that kept a very high-profile, very detail-sensitive project on track. The standard here was faithful reproduction of environments that the client's cardholders would recognize. Close enough wasn't close enough. I worked alongside world-class creative directors and producers daily — and learned quickly what excellent looks like when the brief is that specific.