Brooklyn Navy Yard — Tenant Recruitment Campaign

CO OP Brand Partners  ·  Commercial real estate, brand strategy

Brooklyn Navy Yard was converting a million square feet of warehouse space and needed to recruit tenants who fit their mission — not just their budget. CO OP reframed the leasing strategy entirely, and I ran the operational side of that: coordinating the strategy development, managing the production of recruitment tools, and keeping a complex, values-driven client moving through a process that had no existing playbook. This one required holding a lot of different conversations at once — with the client, with brokers, with creative, as well as long form production for activations that took place over the course of 24+ months. The rebrand of the full Brooklyn Navy Yard came out of this engagement.