For this skincare concept, I wanted to challenge the idea that effective skincare has to look clinical, sterile or overly minimal.
Because for CPG brands, packaging isn't just something your product sits inside it's one of the first things your customer notices, remembers and connects with. β¨
Letβs build the logo for a skincare brand that refuses to look like every other skincare brand. πππ
For ZYVRA, the logo needed to feel bold, energetic, expressive, and instantly recognisable while still being flexible enough to work across packaging, social content and the...