Priyanka - Brand Designer
Brand identity that stops the scroll, sticks in the head.
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Introducing ZYVRA! 🍋🍊🍉
For this skincare concept, I wanted to challenge the idea that effective skincare has to look clinical, sterile or overly minimal.
Because for CPG brands, packaging isn't just something your product sits inside it's one of the first things your customer notices, remembers and connects with. ✨
From bold identities to thoughtful brand systems, here's a glimpse of what I've been creating lately. ✨
Every project was built with strategy, intention and personality not just aesthetics.
Behind the scenes of ZYVRA’s moisturiser tube label design 🧴✨Created to bring ZYVRA’s skincare personality to the shelf through a bold visual style, playful fruit-inspired mascot and clear product details that catch the eye.
A little more personality. A lot less ordinary....
A BTS look at ZYVRA’s serum label design 🧴⚡Designed with a CPG mindset packaging that communicates fast, stands out in a crowded skincare shelf and makes the product want to pick it up. Bold colours, fruit charged mascot and a label system made for instant recognition.
No boring skincare packaging here.
A little BTS from designing ZYVRA’s cleanser tube 🧴⚡
Designed with a CPG mindset: packaging that communicates fast, stands out in a crowded category and makes the product easy to notice on the shelf.
Bold colours, fruit charged mascot and a label system built for instant...