Introducing ZYVRA! 🍋🍊🍉 For this skincare concept, I wanted to challenge the idea that effectiv...

Introducing ZYVRA! 🍋🍊🍉 For this skincare concept, I wanted to challenge the idea that effectiv...Introducing ZYVRA! 🍋🍊🍉 For this skincare concept, I wanted to challenge the idea that effectiv...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Priyanka - Brand Designer

• 1d

Introducing ZYVRA! 🍋🍊🍉

For this skincare concept, I wanted to challenge the idea that effective skincare has to look clinical, sterile or overly minimal.

Because for CPG brands, packaging isn't just something your product sits inside it's one of the first things your customer notices, remembers and connects with. ✨

Adobe Photoshop Adobe Illustrator Brand Design

Artur Mikhov

pro

• 1d

The catch with rejecting the clinical look is that efficacy cues usually ride on it, so something else has to buy that trust back. What works here is the split of labour - the characters carry all the fun and the wordmark stays blunt, where if both went loud it would land as a...

Priyanka - Brand Designer

• 16h

Yes, there’s a back packaging too! I kept the same personality from the front across the back as well

M Aadil Ali

• Sep 14

I Just Created HYDRUM VEIL 🔥

HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.

The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?

Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.

Drop your replies in cmnts.....!!!!! 🙌

Completed work