Stop copying successful brands.
You're not becoming successful.
You're becoming a worse version of them.
You see a popular brand using a certain colour.
You copy it.
You see their typography.
You copy it.
Their website looks clean.
You copy that too.
Congratulations.
Now your business...
Your brand looks cheap.
I don't care how much you paid for the logo.
If your website looks like three different people designed it, your Instagram uses random fonts, your colours change every week, and your marketing graphics look like they were made five minutes before posting...
...
Your brand doesn't need another color palette. It needs a personality.
I'm tired of seeing businesses spend days arguing about whether their blue should be slightly darker.
Meanwhile, nobody can explain what makes the brand different.
That's backwards.
Brand identity isn't just...
Your logo is not your brand. Please stop acting like it is.
You can spend $2,000 on a logo and still have a brand that looks like absolute rubbish.
There. Someone had to say it.
A nice logo sitting on a terrible website doesn't save you. A beautiful logo next to inconsistent social...
A full-page web design and conversion funnel for a personal development and high-performance coaching brand.
