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Your logo is not your brand. Please stop acting like it is.
You can spend $2,000 on a logo and still have a brand that looks like absolute rubbish.
There. Someone had to say it.
A nice logo sitting on a terrible website doesn't save you. A beautiful logo next to inconsistent social media doesn't save you. A fancy logo on a cheap-looking flyer definitely doesn't save you.
Your customers don't experience your logo in isolation.
They experience your colors, typography, website, social media, packaging, graphics, messaging and every little visual detail connected to your business.
That's brand design.
So please stop redesigning the logo every six months because you think that's why nobody remembers your business.
Your logo isn't carrying your brand. Your entire brand identity is.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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A look at the brand guidelines for SOTO - Fashion forward wearable tech for OpenAI with a point of view on privacy 👀
Really like how the guidelines give the brand a clear point of view. Wearable tech can easily look generic, but this feels much more intentional.
We've been sharing ASTRAL piece by piece. Here's a look at what holds the whole identity together. ↓
A brand starts getting interesting when the logo stops doing all the work.
→ Two typefaces, each with a clear role
→ A restrained palette built around one unmistakable signal
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Every decision belongs to the same world. From the mark and typography to the product and digital experience.
The goal was simple: make ASTRAL recognizable wherever it shows up.
We've been seeing some incredible work from the Contra community lately. Curious to hear what part of the ASTRAL identity stands out to you most. 👀
Such good work!