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Stop copying successful brands.
You're not becoming successful.
You're becoming a worse version of them.
You see a popular brand using a certain colour.
You copy it.
You see their typography.
You copy it.
Their website looks clean.
You copy that too.
Congratulations.
Now your business looks familiar...
but nobody knows why.
Branding isn't photocopying.
Your visual identity should make sense for your business, your audience and your positioning.
Inspiration is useful. Imitation is lazy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Almost two years ago, I started shaping the visual identity of my own studio.
Time flies. Couldn't be happier with what we've built so far, and what's next!
The eye motif carrying through every project instead of just the logo is what makes the studio's own identity actually recognizable, most agencies never bother applying their brand to themselves that consistently.
Born on a screen. Eaten on the street.
(And yes, that's Italian rapper Guè eating a cannolo)
born on a screen, eaten on the street — great line
Logo Options in action for a Creative Director & Producer in NYC
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Really love logo B