Prashant Koli

Purple road making art exploration like art galleries, museums, and auction houses accessible from any location. They needed a logo & brand identity that prioritized having fun and sharing the art exploration journey with their audience and artists alike. Their choice was clear...

Purple Road Logo Direction & Exploration A logo animation exploration for Purple Road. This was one of the early creative directions we explored while shaping the brand’s visual identity. The motion highlights the fluid, forward-moving spirit behind the name and concept. This...

Here is the complete brand identity for Purple Road. Purple road is a digital-first art platform focused on making the global art world more accessible, engaging, and experiential. It bridges the gap between traditional art spaces such as galleries, museums, auction houses and...

Purple Road needed a brand identity that could move across genuinely different platforms, YouTube, Instagram and print collateral without losing coherence or feeling stretched thin in any single format.

I led the logo design, full visual identity, and a comprehensive brand...