Prashant Koli
Brand & Design Systems Designer for premium and DTC brands
Purple Road, Brand Identity & Guidelines
2
6
Spright Logo Designs and Animation
2
116
Clak Brand Identity
0
7
Purple Road Logo Direction & Exploration
A logo animation exploration for Purple Road. This was one of the early creative directions we explored while shaping the brand’s visual identity. The motion highlights the fluid, forward-moving spirit behind the name and concept.
This direction did not make it because of the legibility of the logo in smaller applications. It was a fun direction I explored. 🔥
1
52