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Here is the complete brand identity for Purple Road.
Purple road is a digital-first art platform focused on making the global art world more accessible, engaging, and experiential. It bridges the gap between traditional art spaces such as galleries, museums, auction houses and a modern, digitally native audience.
Thank you to the people who voted on my last post.
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The Ardley is a 14-unit boutique condo in Chastain Park, one of Atlanta's most established neighborhoods. The brief: bring the brand to life for an investor presentation, with no existing identity and a pre-construction property.
I built everything from scratch: wordmark, monogram, color palette inspired by the mature trees and understated prestige of the neighborhood, typography system, OOH mockups, and interior touchpoints.
Project done through Gerbz Agency.
Check it out
You made the brand 'The Ardley' feel premium!
I build the brand system before the site — so the product can scale without breaking visually as it grows.
Nodus treats every city as a node. The core asset is generative: any city renders in the same halftone style — London, Tokyo, Cape Town, or any city added later. New market, new visual, zero drift.
Covers logo, color, type, the city-node visual language (static + motion), web direction, and social templates.
System first, so everything after it scales.
Obsesseddd
Two crafts, two desks, same 2am.
One belongs to the editor — cool blue glow, a timeline of city lights, a lens within reach. Shaping the story frame by frame.
The other belongs to the motion designer — purple keyframes, bezier curves, ideas learning to move.
Same black mug, same cold coffee, two completely different ways of building something that didn't exist yesterday.
Which desk is yours? 👇
#brandidentity #mockupdesign #designbranding
3 voted
43%
4 voted
57%
7 votes
Closed
The mirrored late-night desks are a smart way to compare two crafts without reducing either one to software icons. Which prop or lighting choice did the most work in separating editor from motion designer?