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Purple Road needed a brand identity that could move across genuinely different platforms, YouTube, Instagram and print collateral without losing coherence or feeling stretched thin in any single format.
I led the logo design, full visual identity, and a comprehensive brand guideline document covering typography, color systems, spacing, and usage rules. The goal was to have a nice mark along with a system disciplined enough that anyone on the client's team could apply it correctly.
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Nike × Champions League Ball Concept
An independent concept exploring what a Champions League ball could look like through Nike’s visual language.
The idea starts with a star containing a Swoosh in the negative space, then extends into a complete ball system using Nike’s existing panel construction.
Designed and animated with Spline, After Effects, and a custom 3D ball tool built for the project.
Unofficial concept. Not affiliated with Nike or UEFA.
This is very well thought of and creative
> this hit me. never thought about it like that - art that was made to make everyone same, now used to talk about finding yourself. super clever work.
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
I kept...
Art built to make everyone the same, now used to talk about finding yourself, is a brilliant flip and you described it better than the caption did. The halftone grain and that limited red, navy and cream palette carry the whole message. Sharp eye for sharing this.