Pradyumn Vaishnav

Here’s an honest post.

I think I’ve reached a point where I have to admit something:

I’m much better at designing and building products than marketing them.

I know a lot of the things I should be doing, social media, community participation, outreach, UGC, SEO, partnerships,...

A self-initiated county and tourism website concept built around local stories, communities and a quieter approach to destination design.

Check it out

Built as a complete experience, The idea was to create a digital identity that felt rooted, lived-in and unmistakably local, somewhere history, people, landscapes, events and everyday life could all belong to the same story.

Would love your review!

I've been working on an amazing self-initiated project with @Sanjana Sharma. We created to explore a more editorial, story-led approach to tourism websites.

Blue Ridge County - fictional place, complete creative freedom, and one of our favorite design explorations so far.