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I've been working on an amazing self-initiated project with @Sanjana Sharma. We created to explore a more editorial, story-led approach to tourism
websites.
Blue Ridge County - fictional place, complete creative freedom, and one of our favorite design explorations so far.
This is such a beautiful exploration. The editorial and story-led direction really makes it feel like a place you want to explore.
Thanks, Kabir! That’s exactly what we were aiming for, something that feels less like a typical tourism site and more like a place you’d actually want to discover. Really appreciate that! 🙌
amazing job
Thanks!
editorial travel sites are so underused
Totally agree @Nazar Koliano! I feel like the editorial approach makes travel websites feel much more immersive and memorable than the usual destination-site layouts.
Blue Ridge County has such a specific mood, more magazine spread than typical tourism site. Curious whether the editorial direction came first and the fictional place got built around it, or the place came first and you found the voice to match?
That’s exactly how it happened, @Diego Sánchez. The editorial direction came first, and then we built the fictional place, stories, and overall character around that visual approach. It was a fun way to let the design lead the world-building.
These are amazing!
Thanks @Bella Brillantes!
Amazing work!
Thanks!
Love this
Thanks @Amina Hussain!
Thank you, @Hichām .! That’s exactly what we were hoping to achieve, making it feel like a place with its own history, character, and stories rather than just another tourism website. Really appreciate you noticing that! 🙌
That really means a lot, @Hichām .! 🙌 Especially since the whole project started with exactly that idea, creating a strong sense of place. Glad it came through!
Editorial layouts like this turn into blog templates fast in WordPress, this one avoided that.
Thanks, @Toqir Chatha! Really appreciate that. That was one of the challenges we enjoyed most, keeping the editorial feel throughout the site without letting it turn into a typical blog-style layout. 🙌
Flawless 🧡
Thanks!
nice work
Thanks!
Thank you so much @Juice Lab ! Really glad the storytelling came through, we wanted the layout to feel editorial while still making the place itself the focus. Appreciate it! 🙌
Outstanding design! 🤩
Thanks a lot @DESH Group! :)
the editorial direction works so well for travel
Tourism sites can easily become a gallery of pretty photos, so making the experience feel more like a story is such a strong direction
Great concept 🙌
Thanks a lot @Odama Studio!! :)
nice website
Thanks @Asad Waseem!
This is amazing
Thanks @Mayowa Philip!
This feels so thoughtfully crafted! 👏 Love the editorial and story-led approach—it makes the destination feel like an experience rather than just another tourism website. The visual direction is beautiful too. Great exploration! 🔥
Thank you so much, @Adebayo Venus ! Really appreciate this 🙌 That was exactly the goal, to make the destination feel like an experience you’d want to explore, rather than just another place to visit. Glad that came through!
The network for creativity
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