Pradumna Singh Tanwar
Kittl Expert Brand & Merchandise Designer
Ready for work
Pradumna Singh is ready for their next project!
Built this “AI MERCH DROP GENERATION SYSTEM” with @Melius - https://app.melius.com/projects/4e0815a4-1ca1-44ae-a3df-4186cf06290d/canvas/efca3e5b-6548-4e18-9d39-7164d7845929 A reusable seasonal capsule collection workflow that transforms a simple brand brief into cohesive merch concepts, printable apparel designs, premium mockup images, and cinematic campaign videos while maintaining consistent branding and optimized AI credit usage.
Project: AI MERCH DROP GENERATION SYSTEM
Description: A workflow designed for lifestyle brands, freelancers, and merch creators to build cohesive seasonal drops faster and more efficiently.
Process:
• Created a structured brand input system
• Built product-first merch generation nodes
• Connected apparel design, typography, mockup, and video generation into one automated workflow
• Optimised outputs to reduce unnecessary generations and save credits while keeping collection consistency
Experience using Melius:
Honestly, the node-based workflow made the entire system feel much more organised and scalable. Being able to structure creative automation visually instead of juggling multiple disconnected prompts was incredibly helpful, especially for merch and branding workflows.
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Most Etsy merch doesn’t fail because of bad design.
It fails because it doesn’t create a feeling people want to wear.
There’s a big difference between something that looks good
and something people actually reach for in their everyday life.
Recently worked on a concept project for a top selling Etsy store, exploring a new direction for their merch niche.
The goal wasn’t just better visuals
it was to make the product feel more lifestyle-driven and wearable.
So instead of starting with random ideas, we built everything around everyday moments:
slow coffee mornings, cozy bakery stops, ramen nights, little rituals people already love
From there, the direction became clear.
“Coffee, Cats & Calm Mornings”
“Cats & Croissants”
Simple, but intentional.
We focused on:
• clean, wearable graphics (not cluttered POD style)
• storytelling through mockups, not just presentation
• a consistent visual system across the entire drop
• and turning static designs into short-form video content
Even in early stages, the shift was obvious
the designs felt less like products, and more like something people would reach for daily.
Because at the end of the day, people don’t buy t-shirts.
They buy how it fits into their life.
This wasn’t about adding more listings
it was about building a direction that can scale into a recognizable brand.
Plenty of room to build from here.
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Recently wrapped up a fun Christmas dog design project! Sharing a few of the concepts below along with the thought process behind each type.
Type 1 : Character & Behavior Themed Dog Designs - These design highlight different dog personalities or behaviors, each with a fun heading and a subheading that matches the dog’s vibe.
Type 2: Santa’s Team Series - Here are the designs all about Santa’s themed squads—like Santa’s Candy Cane Cruisers and Santa’s Fashion Squad, perfect for a little holiday cheer.
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Working on some new kids' hoodie designs! #printondemand #printify #shopify
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Working on a new #printondemand store. Making graphic designs for a brand that runs mermaid style birthday party for kids.
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Normcore meets nightlife.
A quiet poster for a bar that prefers calm over chaos.
Because not every night needs neon.
Concept design for the fictional Stillwater Bar.
2026 Trend: Subtle is the new bold.
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