Pradumna Singh Tanwar
Brand & Merchandise Designer
New to Contra
Pradumna Singh is ready for their next project!
Most Etsy merch doesn’t fail because of bad design.
It fails because it doesn’t create a feeling people want to wear.
There’s a big difference between something that looks good
and something people actually reach for in their everyday life.
Recently worked on a concept project for a top selling Etsy store, exploring a new direction for their merch niche.
The goal wasn’t just better visuals
it was to make the product feel more lifestyle-driven and wearable.
So instead of starting with random ideas, we built everything around everyday moments:
slow coffee mornings, cozy bakery stops, ramen nights, little rituals people already love
From there, the direction became clear.
“Coffee, Cats & Calm Mornings”
“Cats & Croissants”
Simple, but intentional.
We focused on:
• clean, wearable graphics (not cluttered POD style)
• storytelling through mockups, not just presentation
• a consistent visual system across the entire drop
• and turning static designs into short-form video content
Even in early stages, the shift was obvious
the designs felt less like products, and more like something people would reach for daily.
Because at the end of the day, people don’t buy t-shirts.
They buy how it fits into their life.
This wasn’t about adding more listings
it was about building a direction that can scale into a recognizable brand.
Plenty of room to build from here.
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Recently wrapped up a fun Christmas dog design project! Sharing a few of the concepts below along with the thought process behind each type.
Type 1 : Character & Behavior Themed Dog Designs - These design highlight different dog personalities or behaviors, each with a fun heading and a subheading that matches the dog’s vibe.
Type 2: Santa’s Team Series - Here are the designs all about Santa’s themed squads—like Santa’s Candy Cane Cruisers and Santa’s Fashion Squad, perfect for a little holiday cheer.
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Working on some new kids' hoodie designs! #printondemand #printify #shopify
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Working on a new #printondemand store. Making graphic designs for a brand that runs mermaid style birthday party for kids.
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Normcore meets nightlife.
A quiet poster for a bar that prefers calm over chaos.
Because not every night needs neon.
Concept design for the fictional Stillwater Bar.
2026 Trend: Subtle is the new bold.
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