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Polina Pasechnaia
Visual designer working across branding, editorial and digit
YouTube True Crime visual Identity & branding: I developed a concept visual identity for true-crime creator Gabulosis, starting from her existing imagery and the magnifying glass as the main visual cue.
I first sketched the logo by hand, then manually refined it into a custom wordmark combining investigation, horror, and ransom-note references. From there, I built the colour system, typography and cinematic key art for vertical and horizontal digital formats. AI was used only to extend the limited source photography for the hero image. The concept, logo, lettering, palette, layout and final art direction were developed manually.
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Recently finished working on illustrations for in-app feedback screens for an educational app.
The tricky part was recreating an AI-generated character style, but making the visuals feel more playful and consistent while working with pretty detailed references.I also redesigned a comparison table into something more visual and app-friendly, while keeping the provided text and layout constraints.
Probably the most challenging part was making quite rigid copy feel natural in the UI š
Now waiting for feedback from the company. What do you think?
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Welltory Health-Tech Visual Design & ASO
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Digital Experience for Architecture
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