YouTube True Crime visual Identity

YouTube True Crime visual Identity & branding: I developed a concept visual identity for true-crime creator Gabulosis, starting from her existing imagery and the magnifying glass as the main visual cue.

I first sketched the logo by hand, then manually refined it into a custom wordmark combining investigation, horror, and ransom-note references. From there, I built the colour system, typography and cinematic key art for vertical and horizontal digital formats. AI was used only to extend the limited source photography for the hero image. The concept, logo, lettering, palette, layout and final art direction were developed manually.