Welltory Health-Tech Visual Design & ASO

I developed a cross-channel visual concept for Welltory, a health-tech app focused on stress, energy and personal wellbeing.

The project covered ASO / App Store creatives, social media content, editorial web design, data visualization and motion. My goal was to make complex health information feel clearer, more human and emotionally engaging while preserving Welltory’s existing futuristic visual language.

I created the visual system, custom graphics, illustrations, data-driven compositions and a short App Store animation, then adapted the direction across different digital formats. The work combined wellness aesthetics with scientific and product communication, using storytelling to guide users from a problem or feeling toward understanding and action.

ASO motion concept 10-second App Store Preview exploring product storytelling through motion.

Editorial article redesign A more emotional and approachable visual direction for Welltory’s stress-related editorial content.

Data visualization Transforming dense industry stress data into a clearer visual storytelling system.

Social media creative Human-centered social content combining wellness imagery with Welltory’s futuristic visual language.

ASO screen design App Store creative focused on Daily Insights, product value and clear visual hierarchy.