Pierré Buys

3 frames. That's the whole difference between a cut that feels natural and one that quietly bugs someone without them knowing why. I was finishing a client interview last week. Right before the cut, the subject started to blink. You'd never catch it consciously while watching...

Semrush filmed their entire content programme at their invite-only Villa at Cannes Lions 2026. Senior marketing leaders from some of the world's biggest brands, 13 speakers on camera, and everything needed to be broadcast-ready and cut for every channel at the same time.

I came...

Most outdoor brand videos look the same. Beautiful mountain. Golden hour. Someone breathing in the view. Columbia Sportswear could have been that. But the brief was simpler. Remind people why they go outside. Not the gear. Not the destination. Just the feeling. So that's what...

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