Turning proven advice into high-performing short-form video
Allen Car Easyway’s Top Tips already had over 10M views.
The goal wasn’t to reinvent it — it was to optimize it for short-form and TikTok.
What I focused on:
Clear hooks in the first seconds
Fast, clean pacing built for...
I had the chance to create short-form videos for Calisthenics Family, a Dutch brand that started in their dad’s backyard — just two brothers and a pull-up bar.
Fast-forward a few years, and they’ve built a full-on gamified calisthenics app that helps people around the world train...