Every product page decision has a job to do before someone ever reaches checkout. On the SeneGence PDP, the job was simple to state and hard to execute: help someone choose a shade with confidence.
That meant building the color swatch grid as the primary interaction, not a...
Got approved as a mentor on ADPList this week.
I spent a pretty large portion early in my career without any real direction. Had a pretty vague job title (visual designer). UI and UX weren't even established concepts yet, so there wasn't a clear path to follow even if I'd known...
Almost 100K redemptions. 40K+ unique customers. Average of 2.3 plans per person.
That's what happened when we gave Straight Talk prepaid customers a short-term bridge instead of forcing a full monthly commitment they couldn't afford.
The KFC product detail page had a problem that's pretty common in high-traffic ordering flows.
It worked fine most of the time. But at the moment customers needed to make a decision like customizing a meal, confirming selections, adding to the cart, it introduced just enough...