Almost 100K redemptions. 40K+ unique customers. Average of 2.3 plans per person.

That's what happened when we gave Straight Talk prepaid customers a short-term bridge instead of forcing a full monthly commitment they couldn't afford.

The flow sounds simple. Pick the plan, see clear pricing, know exactly what happens when it expires. But getting there meant working through eligibility rules, cross-channel consistency across web and app, and messaging that had to land for stressed out customers.

The prototype in this video was one step in that process. Full case study at patlopes.com.