I started the SeneGence checkout redesign by looking at where people stopped.
The behavior data and stakeholder feedback pointed to the same place. Navigation was confusing, mobile and desktop didn’t match, and checkout required an account before anyone could pay.
Every product page decision has a job to do before someone ever reaches checkout. On the SeneGence PDP, the job was simple to state and hard to execute: help someone choose a shade with confidence.
That meant building the color swatch grid as the primary interaction, not a...
Got approved as a mentor on ADPList this week.
I spent a pretty large portion early in my career without any real direction. Had a pretty vague job title (visual designer). UI and UX weren't even established concepts yet, so there wasn't a clear path to follow even if I'd known...