pas_swo _rd
creative visual designer who specializes in branding
A great visual identity isn’t just about what to build—it’s about knowing what not to touch.
When creating brand guidelines, the "What to Avoid" section is just as vital as the core identity rules. Custom typography, unique ligatures, and distinctive retro wordmarks easily lose...
Here is a tailored LinkedIn post designed to showcase your brand system guidelines and demonstrate your expertise in typography and design systems.
Headline Options
Defining the details: Why negative examples belong in every brand identity system.
Typography is 10% font selection...
Dripora — Beverage & Coffee Identity
Project Overview
Dripora is a beverage and cafe concept centered on liquid typography, high-contrast brand colors, and functional touchpoints. The goal was to build a cohesive identity system that transitions seamlessly from custom wordmarks...
Fallen Star — Brand Identity Direction 💫
Celestial, moody, and raw. Designed for an underground streetwear aesthetic rooted in late-night culture, quiet dominance, and understated confidence.
Visual Direction: Ethereal monochromatic tones paired with stark vector graphics.
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