My role: Shopify Ecommerce Designer & Conversion Strategist

Project description: Revamped Hotel Lobby Candle’s Shopify store to reflect its luxury aesthetic and enhance customer experience. Focused on premium UX design, faster page performance, and a seamless mobile checkout. Implemented high-converting product pages, automated upsells, and optimized site structure. Within 90 days, the redesign drove a 42% increase in conversion rate, a 29% boost in average order value, and reduced bounce rate by 35%, resulting in stronger brand perception and repeat customer growth.

Skills and deliverables

https://hotellobbycandle.com/