LOOMY Rug Brand Shopify Overhaul
Michael Ifeoluwa
LOOMY Rug Brand Shopify Overhaul – + 45% Conversion Rate & + 32% AOV Growth
🔹 My role:
Shopify Ecommerce Designer & Conversion Strategist
🔹 Project description:
Led the full redesign of LOOMY’s Shopify storefront—moving from artisan-rug awareness site to high-conversion ecommerce experience. I crafted a streamlined mobile-first design, optimized product detail pages for premium branding, implemented dynamic upsell flows for oversized rugs, and improved checkout efficiency. Within 90 days of launch we achieved a 45% increase in conversion rate, a 32% uplift in average order value, and reduced cart abandonment by 28%.
🔹 Skills and deliverables:
Shopify Theme Customization & Redesign
UX/UI Design (Mobile & Desktop)
Conversion Rate Optimization (CRO)
Ecommerce Upsell/Cross-sell Strategy
Brand Storytelling for Premium Home Goods
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Posted Oct 28, 2025
Redesigned LOOMY's Shopify for higher conversion and AOV.
