My role. Shopify Ecommerce Designer & Optimization Specialist Project description. Revamped Packs Clothing’s Shopify store to strengthen its brand presence, improve UX, and boost revenue metrics. Implemented a modern, responsive design, optimized product pages with high-impact visuals and persuasive CTAs, and refined the mobile checkout flow. Within 90 days of launch, the site saw a 41% increase in conversion rate, a 24% lift in average order value, and a 29% reduction in bounce rate, leading to stronger engagement and higher sales efficiency. Skills and deliverables