My role: Shopify Design & Conversion Optimization Lead

Project description: Overhauled the ZOA Energy Shopify store to drive conversions, streamline UX, and support higher average order value. I rebuilt the homepage layout, optimized product pages (with ingredient highlights, upsells & reviews), and improved mobile responsiveness. After launch, conversion rate rose by 25% in 30 days, average order value increased by 18%, and cart abandonment dropped by 12%.

Skills and deliverables