Rally Club is a modern pickleball brand selling paddles, apparel, and accessories that make the game as stylish and social as it is fun. The challenge was to build a bold identity that goes beyond equipment – capturing the energy of community, playfulness, and modern lifestyle.

Rally Club needed a brand that could position pickleball not only as a sport but as a cultural movement. My role was to create a visual and strategic identity that communicated their values – playfulness, boldness, and inclusivity – while making the brand appealing to a younger, style-conscious audience.

Research & Strategy – I studied pickleball’s cultural rise, competitors, and lifestyle sports branding to find opportunities for Rally Club to stand out.

Creative Direction – Defined two directions: one leaning into playful retro sport aesthetics, the other into bold minimalism with modern edge.

Design Exploration – Developed a flexible system of logos, colours, and typography that balances sporty energy with stylish simplicity.

Applications – Extended the brand into paddles, apparel, social media, and community touchpoints – ensuring it felt cohesive on and off the court.

The identity positioned Rally Club as more than a gear brand – it became a lifestyle statement. The bold yet approachable visuals help attract a community of players who want pickleball to feel fun, stylish, and social. This foundation gives Rally Club the tools to grow into a cultural hub for the sport.

Brand Strategy I Creative Direction I Logo Design I Visual Identity System I Typography & Colour Palette I Apparel & Collateral Design I Social Media Design

I’m currently booking new projects. So if you're ready for a visual identity that feels aligned, strategic, and built to last – I’d love to hear from you. → Fill out my inquiry form to get started!  Instagram: @talover_designs Contact: sashataloverdesigns@gmail.com