Ophie I Branding & packaging

Ophie is a lip oil brand designed for effortless, everyday glow. It was created for the “clean girl” who wants to look polished without trying (hydrating, nourishing, and beautifully minimal). The goal was to craft a brand and packaging system that feels modern, elevated, and in tune with the new-wave beauty consumer: sophisticated, glowy, and quietly confident.

I developed a clean, premium visual identity that feels soft, refined, and instantly high-end. The cohesive system gives the business a strong foundation for product expansion and content creation, helping the brand look consistent across every touchpoint from web to shelf. The result is a beauty identity that feels effortless yet intentional, perfectly aligning with the brand’s “looks good, feels good” ethos.

Brand identity | Visual direction | Logo Design I Colours & Typography | Label design | | Packaging design I Mockups

I’m currently booking new projects. So if you're ready for a visual identity that feels aligned, strategic, and built to last – I’d love to hear from you.

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Instagram: @talover_designs Contact: sashataloverdesigns@gmail.com