Wild Trail is a Scottish camping resort tucked deep in the Highlands, offering off-grid stays, guided treks, and quiet solitude under open skies. The challenge was to craft a brand identity that feels elemental and authentic – one that honors the land while resonating with modern travellers seeking escape and reconnection.

Wild Trail needed a brand that could attract conscious travelers by positioning itself as more than accommodation: a return to simplicity. My role was to create a grounded, soulful identity and supporting materials.

Research & Strategy – Looked at eco-tourism, camping resorts, and heritage brands to understand how Wild Trail could stand apart.

Creative Direction – Explored organic, urban visual languages.

Design Development – Built a logo suite, type system, and colour palette.

Applications – Extended the identity into stickers, posters, tote bags, patches, and stationery to give guests tangible keepsakes tied to their stay.

The design gave Wild Trail a cohesive presence that reflects its values of simplicity and authenticity. The brand now invites travellers to step away from modern noise and immerse themselves in the raw beauty of the Highlands.

Brand Strategy I Creative Direction I Logo Design I Colours & Typography I Poster & Business Card I Merchandise Applications (Stickers, Tote Bag, Clothing Patch)

I’m currently booking new projects. So if you're ready for a visual identity that feels aligned, strategic, and built to last – I’d love to hear from you.

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