Light Bites is a playful candle brand inspired by food and drink favorites – cupcakes, lattes, cocktails, and more. The goal was to design a brand identity and packaging system that felt cozy, aesthetic, and irresistibly fun, while staying premium enough to compete in the home fragrance market.

Light Bites needed to stand out in a crowded candle space by appealing to Millennials and Gen Z who value both quality and shareability. My role was to create a whimsical yet elevated identity and packaging suite that makes the brand instantly recognisable online and delightful to gift or display.

Research & Strategy – I looked at lifestyle candle brands, gifting trends, and playful packaging in relevant industries (like desserts and drinks).

Creative Direction – Developed a vibrant, cozy look that balances fun visuals with a clean modern system.

Design Development – Built a logo variations, colour palette, type system, and playful assets.

Applications – Designed custom packaging mockups, print collateral, and branded elements that enhance the unboxing and social media experience.

The identity gave Light Bites a strong foundation to grow as a lifestyle brand rather than just a candle. Its playful-yet-polished visuals attract design-conscious buyers, while thoughtful packaging and collateral turn every purchase into a shareable moment – perfect for building community and driving organic buzz online.

Creative Direction I Logo Design I Colour palette I Typography I Packaging Design & Mockups I Print Collateral

I’m currently booking new projects. So if you're ready for a visual identity that feels aligned, strategic, and built to last – I’d love to hear from you.

→ Fill out my inquiry form to get started! 

Instagram: @talover_designs Contact: sashataloverdesigns@gmail.com