Degen Distillery
Joe Kirk
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Posted Jan 10, 2026
Branding for Degen Distillery a revolutionary Web 3 project.
Degen Distillery is a web 3 drinks brand for the new generation. Shaking up spirits and putting themselves under the influence with a change-making NFT community as their global salesforce.
Working with community a tech-savvy millennialsĀ and Gen-Z early adopters who seek out new and impactful brand projects was always going to be fun, and so that proved in this instance.
Initial Logos
Chosen Route
Developing custom font
Custom Font & First Look
When creating the characters of The Degeneration we wanted to showcase a customer base who is clearly gender-balanced or neutral and set in the near future ready to revolutionise the way we live, work and interact in the coming years.
The characters allow for over 50,000 combinations from the type of hairstyle, amount of limbs, accessories and the background colour that goes up in rarity the more scarce they are in turn creating the demand.
NFT creation
The NFTs
The Distillery
NFT pages
Showcasing the Owners
NFT collectors - @gmoney & @cosomoMedici
Trading through The Distillery
A Degen is the cool kid of the new group, anti-establishment, a rebel at heart and somebody who embraces change and non-conformist culture.
The guys at Degen distillery wanted to appeal to the festival goers, the nightclub ravers and the forward thinking gen-Zāers, Degens care about community ownership, privacy and the belief in the sovereign individual who determines a better futureā¦ because those that embrace risk should be recognised and rewarded. This is where the DAO comes into action, with every choice of the community going down to a vote, running of its own digital currency, the more tokens you have the more say you have in the overall running of the brand and the choices that decide its destiny.
How The Distillery Works
Degen Voting Platform
Chosen Bottle Designs
Event Banners
Degen Distillery Roadmap
Event Wristbands
Tote Bags