The guys at Degen distillery wanted to appeal to the festival goers, the nightclub ravers and the forward thinking gen-Zāers, Degens care about community ownership, privacy and the belief in the sovereign individual who determines a better future⦠because those that embrace risk should be recognised and rewarded. This is where the DAO comes into action, with every choice of the community going down to a vote, running of its own digital currency, the more tokens you have the more say you have in the overall running of the brand and the choices that decide its destiny.