Cutbox
Joe Kirk
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Posted Jan 11, 2026
Developed branding & a booking platform for Cutbox's expansion.
Cutbox are the UK’s fastest growing men’s grooming chain that are building a new kind of barber shop experience.
They needed help in articulating and celebrating their unique point of difference ahead of implementing an expansion plan to recruit more talent and open in multiple new locations.
Creating the cut in Cutbox
Mirror Concept
Cutbox mirror system
The new logo was created with showing off the best angle in mind. When you finish your haircut the mirror gets moved around your head showing off the best angles of your hair.
Using the story of seriously stylish the different angles can show off the new stylish look you have received. This can be used to house imagery or key information that you might want to be highlighted
Campaign Executions
Billboard
Photographic Executions
Building & Bench Billboard
Social Posts
With mens mental health being a big subject of concern over the past few years, nothing helps a mans self confidence thrive more than a new haircut, the new story telling helps show that and pushes men to be proud and strut their stuff.
The stories focused on a link to different haircut styles and positive sayings, by using the different styles of haircuts we came up with stories that brought men together and would help put themselves out there more by standing out from the crowd and becoming the talk of the town.
Booking app wireframe
Choose your booking
Selecting a service & date
Your booking & payment
App icon & booking confirmation
We built a custom booking platform for the Cutbox users to help streamline their booking process to cut down the time and bring their service offering into the future for getting that next seriously stylish look.
Start by picking your barber, location and service then move onto confirmation of your haircut and pick out your date and time of when you want your haircut. You can then pre pay or just book your slot, you are then greeted with your booking confirmation and a QR code to use to checkin to the location and keep the process running smoothly to cut down waiting times.
Shampoo & conditioner packaging
Hairspray & hair product packaging
Beard oil packaging
Cutbox shop front
Store Signage