HOFF Vichy Capsule — Brand Experience Concept

A brand experience concept developed as part of a creative test for HOFF's Vichy Capsule collection, exploring how the line could come to life through immersive visual storytelling, gifting and a broader brand experience.

My role: Visual concept and art direction. I developed the creative direction, designed the brand experience visuals, and produced all imagery.

Campaign-style visuals positioning the capsule collection within a cinematic, lifestyle-driven context

Gift and brand experience concept with visual mockups

Full art direction from mood development through final retouched assets

Process: Built with Flux for image generation and finished in Adobe Photoshop for compositing, color grading, and final retouching.

This project demonstrates how I approach brand work: starting from the collection's identity and building a visual world around it that feels editorial, cohesive, and ready for campaign use.