Daniel Mobe — Album Art & Creative Direction

Creative direction and visual production for Daniel Mobe's album "Better Have My Swag," covering album artwork, promotional imagery, and music video direction.

My role: Creative director, art director, and photo editor. I led the visual identity for the release from concept through final delivery.

Album cover artwork (B&W editorial photography, shot on location in Santa Pola)

Promotional campaign visuals and styling direction

Creative direction for the visual rollout across platforms

Process: Shot on location with art direction and styling by me. Post-production in Adobe Photoshop and Premiere Pro, with AI-assisted visual development using Google Gemini for concept exploration.

The album is live on Spotify. This project shows how I handle a full creative direction engagement: from initial concept and art direction through shooting, editing, and delivering release-ready assets.