Eclerverse — Visual Universe by Drops
Alex Martínez
Eclerverse is the visual universe behind Ecler, a brand where each drop tells a different story through clothing, graphics and narrative.
The original graphics were designed for real garments and product drops produced and released by the brand. For this project, I revisited those universes and transformed them into animated visual pieces for my web/portfolio, extending each drop's identity beyond the garment through motion, AI animation and editing.
The Drops
Into the Eclerverse — The starting point. Clothing, music, storytelling and graphic design expanded into a cinematic moving chapter.
Conflict Into the Verse — Creative tension and duality, reinterpreted through darker atmosphere and narrative motion.
La Flor y la Paloma — A poetic chapter about fragility, resistance and transformation.
Panzzers / Eclersports — A football kit for Panzzers (Liga Universitaria de Elche) brought into the Eclerverse through rhythm and sports energy.
Process
Original graphics designed in Adobe Illustrator → animated with Kling AI → edited in Premiere Pro (pacing, movement, sound, atmosphere).
Fashion graphics + brand storytelling + AI animation + video editing = animated visual chapters for the web.
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Posted May 9, 2026
Animated visual chapters for Eclerverse, transforming real garment graphics into cinematic motion pieces for web and portfolio. Each drop is explored as its own visual world.
