Alex Martínez
AI Campaign Visuals for Fashion, Music & Lifestyle Brands
New to Contra
Alex is ready for their next project!
HOFF Vichy Capsule — Brand Experience & Gift Concept
As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience.
I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling.
Role: creative direction, AI product visualisation, packaging concept and visual storytelling.
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Visuals for Daniel Mobe’s latest project:
💿 'Better Have My Swag' (Album): Creative direction, styling, and B&W editing. Shot on location in Santa Pola to capture that natural texture.
💨 'JUYO' (Single): A deep dive into AI editing, turning a video frame into a custom piece where the smoke spells out the track name.
From styling and set direction to AI manipulation and Spotify Canvases. Check out the results on Spotify.
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Lineup visuals created for OpenSessions, designed to present the artist roster with a bold, high-energy visual language. I developed the art direction, typography, composition, and motion to create promotional pieces with a clear underground electronic aesthetic.
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A series of surreal live visuals created for Sneaky WH for his DJ set on the Main Stage at Riverland Fest in Asturias. The project was built around multiple exaggerated and alternative versions of Sneaky WH — including characters such as a girl with braids wearing an “I Love Taylor Swift” t-shirt, an afro-haired version of him, and other playful identities — all animated in absurd, chaotic, and unexpected situations. I developed the concept, character variations, visual direction, AI-generated imagery, and animation to create a bold and memorable visual universe for a large-scale live performance.
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UNIVERSO is a concept-driven visual created for UNIVERSOEVENT for their DJ set at Costa Sonora Festival in Alicante. Combining visual direction, AI-generated imagery, and post-production, I built a cinematic sci-fi piece designed to create a strong atmosphere and a recognisable identity. My work focuses on crafting impactful visuals for music artists, events, brands, and creative campaigns.
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Two sample visuals created for Ecler as part of an early exploration of the brand’s visual universe. Rather than presenting the garments in a standard way, the project placed them inside cinematic and contrasting environments to test mood, identity, and storytelling around the pieces. I developed the concept, visual direction, composition, and image creation to build a stronger narrative language around the brand.
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A War Never Ends is an AI short film about memory, trauma, and the way violence can remain long after the war itself is over. It follows a cameraman returning to a shoreline marked by conflict, where the past still survives in what he sees and remembers. Built through AI image and video generation, editing, and sound design, the piece aims for a cinematic, haunting, and emotionally charged atmosphere.
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